Branding and Strategy

Your brand is the foundation of your marketing program. It signals value and sets expectations for consumers, so branding is important to get right from the start. Tonality can guide you toward a brand identity that you can build upon with confidence.

Strategic Consulting

An outside perspective is important to getting your brand right. Tonality walks you through a structured process to find your organization's unique value and personality. Then, we formulate an identity that is an honest representation of you.

Market Research

To confidently choose a direction, you need to know your surroundings. Tonality can gather knowledge about your market through quantitative and qualitative research. Tell us your decision points and we can provide actionable information.

Logo Design

A logo is often a consumer's first impression.  Afterward, it reinforces messaging and symbolizes a value proposition. It may look simple and effortless, but behind every logo is extensive exploration. The keystone of your visual branding deserves nothing less.

Messaging

Formalizing a message will foster consistency in your communications. That message must faithfully represent your organization and fit your audience.  Tonality can help you find a clear voice that speaks to consumers.

Style Guide Development

A style guide keeps your identity investment from eroding over time. By outlining appropriate logo usage and acceptable typefaces, you maintain branding consistency. It helps others understand the essence of your identity.

 
 

Digital Design and Content

Keeping up with technology has never been more challenging or more necessary. The key to survival in the digital age is discernment–not just what platforms are trending, but which ones will exist in 5 years.

Tonality can help you do more than just keep up with digital marketing. Our approach revolves around meaningful content, which never goes out of style.

Search Engine Optimization (SEO)

If you are not on page one, you do not exist. That is the reality of search engines and modern consumers. Tonality can plan, manage, and execute SEO and SEM efforts that improve your rankings.

Web Design and Management

The heart of every digital campaign is a user-focused website. Tonality can design new websites, manage existing content, and build interactive content to engages users and turn them into customers.

Salesforce CRM Consultation

Salesforce is a powerful digital platform, but it can be overwhelming. Tonality has a certified Salesforce Administrator that can help you take full advantage of Salesforce and its capabilities.

Video Production

Videos add visual context to your marketing communication. They allow consumers to visualize concepts that might be complex in written words. Tonality can create video content for the web to get your message across.

Digital Advertising

To drive web traffic, it helps to have content elsewhere on the web. Tonality can assist in planning digital advertising campaigns on a variety of platforms, including the creation of content and banner ads.

E-Mail Marketing

E-mail is a marketing tightrope act. You can reach thousands of prospects with minimal investment, but you can loose them in a heartbeat if you are excessive or irrelevant. Tonality can help you walk that line by planning strategies,  templates, content, and automations.

Presentation Design

Webinars are popular ways to educate potential customers. A well-designed presentation can help you capitalize on your time and effort. Tonality designs professional sales presentations for use online or in-person.

 
 

Graphic Design and Content

Technologies never disappear. They find a different purpose. In the digital era, printed materials can be used for impact. Tonality designs printed materials and written content that can set your message apart.

Graphic Design

With time in short supply, consumers are very selective about what they read. It takes good design to get and hold their attention. Tonality makes each printed touchpoint count with imagery, typography, and engaging layouts.

Illustrations and Visualizations

Some products or concepts require visualization. Tonality creates illustrations and photographic representations that help customers understand the product and its features.

Case Studies, Articles, and Press Releases

Written content, like case studies that portray real customer experience, can be influential. Tonality can support your business with persuasive and professional writing in a variety of formats.

Label and Packaging Design

Product experience begins with packaging. It plays a significant role in customer perception and should not be an afterthought. Tonality can create the best possible user experience with creative label and packaging design.